The Shape Of Things To Come !!

 

FROMCorgiTO Gas Safe Register

 

As from April 1st 2009 the HSE has decided to move the gas registration scheme to a new provider Capita.

Capita today announced, from 1 April 2009 The Gas Safe Register will be the new name and the official stamp for gas safety in Great Britain and will replace the CORGI gas register.

The Gas Safe Register brand was unveiled for the first time to the gas industry at an event held by Capita in London. The gas safety brand commissioned by Capita and designed by brand communications consultancy The Team, will be signed over to the Health and Safety Executive (HSE). The HSE will hold the brand ‘Gas Safe Register’ in trust to make sure it will remain the official mark for the gas safety register

The new gas register will launch to the public before the CORGI register ends on 31 March 2009. Capita has committed to achieving 40 per cent unprompted brand recognition for Gas Safe Register by October 2009.

Pete Eldridge, Managing Director of Gas Safe Register commented:

"Gas Safe Register must quickly replace CORGI in the minds of gas consumers. It’s a big mountain to climb, but we’re confident the new brand takes us half way there. The name is simple, meaningful and speaks for itself. We hope this iconic brand will be a true legacy to gas safety and registered gas engineers for years to come."
Geoffrey Podger, Chief Executive of the Health & Safety Executive, said:

"We welcome the development of this new brand which will focus exclusively on improving consumer gas safety and believe it will be a cost effective scheme for installers. We urge the industry and other stakeholders to do all they can to support its promotion to consumers as the 'hallmark' of gas safety."

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